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INFLUENCER TAKES THE HILL... Could TikTok Star Win Congress?

INFLUENCER TAKES THE HILL... Could TikTok Star Win Congress?

The rise of Deja Foxx from TikTok influencer to congressional candidate exemplifies a seismic shift in political recruitment and voter outreach. With nearly 400,000 followers, her campaign signals that digital charisma can translate into electoral viability, especially among younger, tech-savvy voters. Her race against a political legacy underscores the changing landscape where online influence and traditional politics collide, threatening long-held norms.

This dynamic could accelerate the integration of social media as a primary campaign platform, forcing incumbents and newcomers alike to adapt. If Foxx succeeds, it might pave the way for a new generation of politicians emerging directly from digital ecosystems, fundamentally altering the candidate pipeline and political communication. Such an evolution raises questions about the future of experience-based candidacies versus influencer-driven campaigns—an era where social media clout could be as vital as political pedigree. Read the full story at the source.

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